A handful of screens from the Rayka local discovery mobile app
My Responsibilities
User Experience Design
User Interface Design
UI System Design
User Research
During my tenure as Head of Design at Rayka, I embraced a multifaceted role encompassing various responsibilities. From spearheading user research and interviews to validating features and defining product strategy, I navigated a highly competitive landscape, constantly refining my grasp of product-market dynamics. This experience compelled me to adopt a holistic perspective, emphasizing user engagement through genuine utility over superficial tactics. Notably, the Rayka mobile app earned a commendable 4.7-star rating in the iOS App Store, affirming the success of our user-centered approach.