A handful of screens from the Rayka local discovery mobile app

During my tenure as Head of Design at Rayka, I embraced a multifaceted role encompassing various responsibilities. From spearheading user research and interviews to validating features and defining product strategy, I navigated a highly competitive landscape, constantly refining my grasp of product-market dynamics. This experience compelled me to adopt a holistic perspective, emphasizing user engagement through genuine utility over superficial tactics. Notably, the Rayka mobile app earned a commendable 4.7-star rating in the iOS App Store, affirming the success of our user-centered approach.